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Thursday, September 09, 2010
       
   
Search Engine Optimization
What is Search Engine Optimization?

Natural Search Engine Optimization (SEO) is the process of implementing cutting-edge best practices that comply with the ever-changing rules established by the major search engines. These best practices assist a website in demonstrating relevance to the search engines for a pre-determined group of keyword phrases. This demonstration of relevance increases a website's rankings.

When executed properly, attaining high rankings in major search engines including Google, Yahoo!, MSN, AOL, and Ask Jeeves, becomes a reality.

Ormac's research determines which keyword phrases are most effective for your website, and will create the best conversion to action. Ormac uses this information when optimizing your website.

Search engines will not only drive a pre-qualified prospect to your website, but will also assist your company with online branding. Search engines make a great compliment to traditional marketing as well.

Why Search Engine Optimization?

Natural Search Results receive 75% or more of the search-related click-through activity, versus 25% or less for sponsored results (Yahoo! Search Marketing/Google AdWords).

Why spend dollars on TV, Print, and/or Radio if your company's keywords are not also found on the first page of the search engines? Advertising a product or service will many times drive your audience to a search engine to research more about the product or service. If you cannot be found, then you have advertised for your competition.

Traffic from the search engines is pre-qualified. By pulling customers to your site versus pushing your message to them, you are effectively building positive brand value. It's proven "Search Converts."

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